During my senior spring, I completed the Brand Identity Course at RPI. At the start of the semester, you are to pick a company to rebrand. Throughout the semester, we were to create logos, ad campaigns, merchandise, brand graphics, chose brand colors, and much more. At the end of the semester we put it all together into a brand manual which states who the brand is and what rules are to follow. For this project, I chose to rebrand a local bagel shop in my hometown called Clinton Bagel Company. Scroll for a summary of all my project that I completed.